_PROJECT NAME

Reebok Boston HQ

_ROLE

Art Direction

Graphic Design

_DATE

2018

When Reebok moved their headquarters from Canton, MA to the Boston waterfront, I was tasked to go through 80 years of archival imagery, advertisements and historic moments in their history, with the directive of mashing it all together into a fresh and modern graphic aesthetic. The overall objective was to make the brands history come to life, a space that made their team stoked to come into the office everyday.

It was a huge ask, as the newly renovated 220,000-square-foot space was a blank slate. We came up with a unique visual language to infuse energy into the numerous blank walls, hallways and product showcases. Utilizing over 500 elements from their visual archives to honor Reebok's rich history, we did just that while infusing energy into the brand's future.