_PROJECT NAME
KUIU
_ROLE
Art Direction
Graphic Design
Branding
KUIU is obsessed with engineering the world's most innovative performance hunting gear.
I was the lead Art Director on three seasons worth of game-changing product launches including print, social, experiential and OOH. A key highlight was directing the brand's first national broadcast spot in order to raise awareness that KUIU is in fact, the best performance hunting gear in the world.
:30s Brand Commercial Spot