_BRAND

CHROME INDUSTRIES

_ROLE

Creative Director

_DATE

2023-Present

As Creative Director for Chrome Industries, I was tasked to lead the execution of high-impact brand and marketing initiatives, redefining brand identity to attract and expand our target audience across multiple channels. The “tip of the spear” for creative direction across campaigns, ensuring a cohesive and engaging brand experience that resonated with consumers was the my mission. Photography, video and an engaging 15 volume series of social media “people stories” featuring brand ambassadors, was a critical component in order to connect to our target audience. Authentic people who embody the Chrome ethos of creativity, freedom to be who they are and move their own way.

Beyond marketing, I played a key role in product design and development, contributing to product drops that consistently sold out within months of release. Partnered closely with cross-functional teams to align design aesthetics with user experience and business objectives, ensuring every product and campaign felt intentional and immersive. One of the most rewarding challenges? Conceptualizing, designing, and executing a full-fledged retail experience—“The DROP”—from an empty, dusty space to a fully operational, on-brand shop. With only three weeks to bring it to life, we transformed it into a dope little boutique that exceeded all expectations. Proud of this one.