_PROJECT NAME

NANO X

_ROLE

Art Direction

Design

Branding

Photo Direction

_PHOTO/VIDEO

Jon Humphries

Brendan Coughlin

In 2020, Reebok launched the Nano X, the latest addition to their popular line of cross-training shoes. The Nano X was designed to offer a high-performance experience, providing stability and support for a wide range of fitness activities.

To promote the Nano X, we created a comprehensive marketing campaign and holistic visual system across multiple touch points that highlighted the shoe's versatility and performance. Multiple photo and video shoots under intense timelines were all a part of the fun.

Sales of the Nano X exceeded expectations, the campaign outperformed sign-ups, sales and conversion goals. Sales were up 30% over the previous year's, and the campaign landing page converted 5% of visitors – over double the expected rate, and the NANO X became one of Reebok's best-selling footwear.